inside senna
inside senna

inside senna

SENNA is loved for flaw fixing foundations, high payoff eye colors, and beauty biz firsts, like the industry craze-making brow kit with shaping stencils (in 1992), Form-A-Brow®. To founder Eugenia Weston, makeup is the master illusionist. In fact, the theatre inspired the brand logo, her harlequin muse she named SENNA. A favorite of pro artists, A-list celebs, and IG'rs (and introverts) of every age, stage, and viewpoint, SENNA brings out what's beautiful in every face!

OUR MAKEUP PHILOSOPHY
Beauty. Illusion. Transformation.

We all aspire to beauty in some fashion.
Outer beauty reflects our inner beauty and
healthy self-awareness and acceptance.
That's alluring. Makeup that brings out our
one-of-a-kind allure is what SENNA is serious
about. Inspired by hands on engagement with
clients in SENNA Makeup & Brow Studios, Eugenia
personally designs exclusive, unique colors,
products, and tools to empower you
to master makeup - and beauty- on your
own terms.

OUR STORY BEGAN WITH ONE WOMAN
Celebrity makeup artist and industry celeb in her
own right, SENNA founder Eugenia Weston tasted
fame and fortune pre-social media, if you can
believe it. A makeup maverick, she first broke
beauty ground concocting brown eyeshadow for
"aqua-sick" customers in the drug store where
she worked as a teen. Their delight and her
artistic passion led to the creation of SENNA
makeup and SENNA Makeup & Brow Studios.

She ventured out to New York in the early 70's, tracked down a makeup lab and a chemist who "got it" and designed never before seen velvety eye and face colors for retail in an elite LA salon. That was the start of SENNA. Years later, she revolutionized brow makeup with the original Form-A-Brow® stencil kit.

Our Legacy
a heritage of firsts

SENNA has been an authentic, free spirited boutique brand
since 1976. We are still family owned and driven by passion.
That means we have the freedom to be as unique as you are.

Eugenia is the first Licensed
Makeup Artist in LA.

SENNA Cosmetics was the
first pro makeup artist line to
offer wearable colors with
pro textures.

SENNA introduced the
first brow shaping kit with
stencils, the revolutionary
Form-A-Brow® that launched
a new beauty category.

SENNA Makeup & Brow
Studios were first to offer
professional brow shaping
services

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