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HOME / OUR STORY / Inside Senna

inside senna

SENNA is known for skin perfecting foundations, richly pigmented eye colors, innovative makeup textures, and the original Form-A-Brow® stencil kit that gives everyone a beautiful, classic brow. To founder Eugenia Weston, makeup creates an illusion that expresses who we are without words. The theatre inspired the design of the harlequin logo, her muse that she named SENNA. A favorite of pro makeup artists, A-list celebs, women and men of all ages and stages, SENNA brings out what’s beautiful in every face!

our makeup philosophy

Beauty. Illusion. Transformation.

Beautiful, wearable makeup has power to elicit harmony, allure, and excitement. Inspired by hands on engagement with clients in SENNA Makeup & Brow Studios, Eugenia personally designs exclusive, unique colors, products, and groundbreaking tools to empower you to master makeup on your own terms.

our story began with one woman

An original artist and change maker since the age of 13, Eugenia Weston has been fascinated with the face-its balance, beauty, and inherent flaws. She visualizes how one can look more beautiful and feel more confident. In her teens, she concocted her own makeup to achieve the desirable illusion of perfection. Everyone wanted her look. Her vision of her own makeup line was hatched. She ventured out to New York in the early 70’s, tracked down a makeup lab and a chemist who “got it” and designed never before seen velvety eye and face colors for retail in an elite LA salon. That was the start of SENNA. Years later, she revolutionized brow makeup with the original Form-A-Brow® stencil kit.

a heritage of firsts

SENNA has been an authentic, free spirited boutique brand since 1976.
We are still family owned and driven by passion.
That means we have the freedom to be as unique as you are.

Eugenia is the first Licensed
Makeup Artist in LA.

SENNA Cosmetics was the first pro makeup artist line to offer wearable colors with pro textures.

SENNA introduced the first brow shaping kit with stencils, the revolutionary Form-A-Brow® that launched a new beauty category.

SENNA Makeup & Brow Studios were first to offer professional brow shaping services.