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meet eugenia

SENNA Founder & Creative Director

“Beautiful, wearable makeup has the power to elicit harmony, allure, and excitement. I love designing makeup colors and tools to create the illusion of beauty that is a true reflection of the person within.”

 

visionary. celebrity artist.

Eugenia’s story is an amazing evolution of a makeup artist, from drug store cosmetics counter girl to 1st licensed pro artist in California, to Emmy nominated celebrity artist, SENNA brand builder, teacher and mentor to professional artists, and internationally noted product innovator.

A pioneer in the beauty industry, Eugenia perfected her art training with legendary Hollywood makeup artists. Film work gave her an intuitive sense of the interplay of lighting and color. She was inspired to design cosmetics with intense pigments and flawless textures that perform exceptionally in the most demanding conditions.

Weston has worked with top celebrities and icons in fashion, photography, TV, film and music. Eugenia was makeup artist for shoots with famous photographers including Helmut Newton, Greg Gorman, Herb Ritts, and Matthew Rolston. An artist, innovator, mentor, and educator, Eugenia’s creativity and love of learning keep her on the forefront of new methods, formulas, and techniques to share with her clients and new makeup artists.

brow guru.

In 1992, Eugenia’s magnificent obsession with shapely brows inspired the breakthrough brow kit with stencils Form-A-Brow®. It makes getting the perfect brow bulletproof. It changed the face of brows worldwide. Her passion for shapely brows resulted in the now best-selling brow shaping service in her SENNA Cosmetics Makeup & Brow Studios.

Eugenia is still hands-on with her SENNA Studio clientele and celebrities. They are her inspiration for new colors, tools, and formulas that put artistry in everyone’s hands. She loves to share her secret techniques and show how makeup transforms beauty and life.

The rare combination of an exceptional beauty eye, a listening ear, and a talent for training makes Weston a makeup celebrity in her own right and an honored leader in the cosmetics industry.

notable achievements

Emmy nominated for the 46th Emmy Awards Outstanding Makeup for Bette Midler’s makeup in the TV movie, “Gypsy”.

Makeup designer for iconic photographers Herb Ritts and Helmut Newton.

Teaches brow shaping and makeup techniques to top industry professional artists.

In 2016 she received The Makeup Show’s prestigious “Legendary Makeup Artist, Leader, Educator, and Business Owner” award.