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HOME / OUR STORY / 1976 TO NOW

1976 to now

Pro Studio Makeup. Exceptional Creative Color. Designed by LA makeup artist #1. Eugenia Weston.

1970’s

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1976

SENNA Pro Studio Makeup hits the scene. Invited to curate a makeup collection for a notoriously hip salon in California, “SENNA Cosmetiques” becomes the first ever pro studio makeup for “everyday” women.

Inventive flaw fixers, tools, and head turning colors give gorgeous results with unparalleled quality. SENNA attracted its elite following of artists, celebrities, and women of all ages and stages.

The harlequin logo.
To Eugenia, makeup creates an illusion that expresses who we are without words. The theatre inspired the design of the harlequin, her muse that she named “SENNA.” The harlequin and SENNA symbolize brightness and color.

Detailer BrushSHOP

Detailer Brush.
“I scissor cut a slanted tip on a painter’s brush to line eyes with powder color, a technique no one was doing. It caught on, so we produced them.”

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1977

“Can you believe that I am the 1st licensed cosmetician in California?”

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1978-1979

I was the makeup artist for a Viva Magazine photo shoot with Helmut Newton. He flew from NY to LA to catch a sunny day. It rained! I have been lucky to work with other famous photographers.

1980’s

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1980

Total Protective Moisture Lotion SPF 19 is the first moisturizing sunscreen created to wear under makeup. Non-sticky or greasy, makeup wouldn’t do a meltdown.

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1981

The First SENNA Makeup & Brow Studio Premiers. Celebrities, pro artists, and beauty seekers flooded the Tarzana, CA studio for brow shaping and colors that didn’t exist then.

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1987

Movies and music makeup. Eugenia styles makeup for the “Divine Miss M” as a first ‘star makeup artist request’ for films and iconic choreographer Toni Basil.

1990’s

 

1991

Brow Fix.
The invisible, clear gel becomes the brow saver that sets the shape and color like a dream.

BROW FIX X SETTING GELSHOP
 

1992

Form-A-Brow® Kit Shapes the Brow Frontier.
Obsessed with brows for 20 years, Eugenia designed the first of its kind Form-A-Brow® Kit with stenciIs. The custom cut outs she gave to studio clients created such buzz, she had to create a retail kit to transform brows globally. It led to the brow revolution!

FORM-A-BROW® KIT SHOP

Beverly Hills SENNA Makeup
& Brow Studio opens.

 

1993

46th Emmy Awards.
Eugenia was nominated for Outstanding Makeup for Bette Midler in the TV Movie, “Gypsy.”

SLIPCOVER® CREAM TO POWDER FOUNDATION SHOP

Slipcover® Cream to Powder Foundation.
“To achieve natural looking flawless coverage with no shine or meltdowns under hot, harsh movie set lighting, I created this amazingly velvety oil free base. Pros love it. ”

Corona del Mar SENNA Makeup & Brow Studio opens.

2000’s

 

2002

Santa Clarita SENNA
Makeup & Brow Studio opens.

 
MINERAL MIX® COVER & FINISH FOUNDATIONSHOP

2005

Mineral Mix® Cover & Finish Foundation.
SENNA is always about customizing This is a first with loose powder in the package base and a darker pressed powder in the lid to adjust the shade without messy mixing.

 

2010

HD Cream to Powder Face Sculpting Kit.
Gray brown shader was my 80’s artistry staple. SENNA took face shaping to a new level with the tri-tone face sculpting kit in our famous velvety cream to powder formula.

FACE SCULPTING KITSHOP
 
SKETCH-A-BROW® PRECISION BROW PENCILSHOP

2011

Sketch-A-Brow® Precision Brow Pencil.
A top seller, this innovative, ultra-fine pencil gives natural, believable color and can create faux brow hairs.

 

2012

The Brow Book Pro Palette.
Eugenia teaches brow shaping to the pros. The skinny refillable brow palette is the ultimate for mastering the fine art of shaping, coloring, texturizing and highlighting brows.

THE BROW BOOK PRO PALETTE SHOP
 

2015

Westlake SENNA Makeup & Brow Studio opens.

 

2015

Ray of Light® Perfecting Wand.
The illuminating, correcting, radiance boosting whisper light fluid softens fine lines and instantly makes skin brilliant and bright.

RAY OF LIGHT® PERFECTING WANDSHOP
 
MOISTURE DROP GEL PRIMERSHOP

2016

Moisture Drop Gel Primer.
Water droplets release on contact, plumping and hydrating skin for healthy radiance even without foundation.