1976 to now
1976 to now

1976 to now

1976 to 2018 Pro Studio Makeup. Exceptional Creative Color. Designed by LA makeup artist #1. Eugenia Weston.

1976

SENNA Pro Studio Makeup hits the scene. Invited to curate a makeup collection for a notoriously hip salon in California, “SENNA Cosmetiques” becomes the first ever pro studio makeup for “everyday” women.

Inventive flaw fixers, tools, and head turning colors give gorgeous results with unparalleled quality. SENNA attracted its elite following of artists, celebrities, and women of all ages and stages.

1976

The harlequin logo. To Eugenia, makeup creates an illusion that expresses who we are without words. The theatre inspired the design of the harlequin, her muse that she named "SENNA." The harlequin and SENNA symbolize brightness and color.

1976

Detailer Brush.

"I scissor cut a slanted tip on a painter’s brush to line eyes with powder color, a technique no one was doing. It caught on, so we produced them."

Now

Detailer 623

This micro slant tip brush gives precise application and full color payoff for lining eyes or filling in brows with powder colors. Allows total control for exact color placement. Natural hair.

1977

"Can you believe that I am the 1st licensed cosmetician in California?"

1978-1979

I was the makeup artist for a Viva Magazine photo shoot with Helmut Newton. He flew from NY to LA to catch a sunny day. It rained! I have been lucky to work with other famous photographers.

1980

Total Protective Moisture Lotion SPF 19 is the first moisturizing sunscreen created to wear under makeup. Non-sticky or greasy, makeup wouldn’t do a meltdown.

1981

The First SENNA Makeup & Brow Studio Premiers. Celebrities, pro artists, and beauty seekers flooded the Tarzana, CA studio for brow shaping and colors that didn’t exist then.

1987

Movies and music makeup. Eugenia styles makeup for the "Divine Miss M" as a first ‘star makeup artist request’ for films and iconic choreographer Toni Basil.

1991

Brow Fix
The invisible, clear gel becomes the brow saver that sets the shape and color like a dream.

1992

Form-A-Brow® Kit Shapes the Brow Frontier Obsessed with brows for 20 years, Eugenia designed the first of its kind Form-A-Brow® Kit with stenciIs. The custom cut outs she gave to studio clients created such buzz, she had to create a retail kit to transform brows globally. It led to the brow revolution!

Form-A-Brow® Kit

1992

Beverly Hills SENNA Makeup & Brow Studio opens.

1993

46th Emmy Awards Eugenia was nominated for Outstanding Makeup for BetteMidler in the TV Movie, "Gypsy."

1993

Slipcover® Cream to Powder Foundation “To achieve natural looking flawless coverage with no shine or meltdowns under hot, harsh movie set lighting, I created this amazingly velvety oil free base. Pros love it.”

2005

Mineral Mix® Cover & Finish Foundation SENNA is always about customizing. This is a first with loose powder in the package base and a darker pressed powder in the lid to adjust the shade without messy mixing.

2010

HD Cream to Powder Face Sculpting Kit Gray brown shader was my 80’s artistry staple. SENNA took face shaping to a new level with the tri-tone face sculpting kit in our famous velvety cream to powder formula.

2011

Sketch-A-Brow® Precision Brow Pencil.
A top seller, this innovative, ultra-fine pencil gives natural, believable color and can create faux brow hairs.

2012

Brow Book Pro Palette.
The skinny refillable brow palette is the ultimate for mastering the fine art of shaping, coloring, texturizing and highlighting brows.

2015

Powder Brow Styling Pencil.
Brow expert Eugenia Weston designed the perfect evolution of a brow pencil and powder in one. Designs, shapes, fills, and creates the perfect arch. Grooms with spoolie.

2016

SENNA celebrates 40 Years!

Decades Palettes. To mark 40 years, Eugenia curated the Limited Edition Decades Eye & Face Palettes with authentic colors of the decade from the SENNA archives.

2016

Moisture Drop Gel Primer.
Water droplets release on contact, plumping and hydrating skin for healthy radiance even without foundation.

2017

Form-A-Brow®
Celebrates 40 years!

2017

PRIMARY & PASTEL

SLIPCOVER®
CREAM TO FOUNDATION PALETTE

It’s paint! It’s power! It’s potential genius! 10 colors let a pro makeup artist concoct any color conceivable! Correct, conceal, contour, and create with the pro favorite SENNA designed formula.

2017

Lifetime Achievement Award In Recognition of Extraordinary Contributions to the Beauty Industry.

2018

Skin Care Collection.

After years of testing, rejecting, refining, and approving, the stellar skin care line launches. Clients rave and do a little hoarding, frankly. Love it. #skintime

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