ABOUT SENNA
SENNA's mission is to give the artist in all of us the most exceptional makeup and beauty tools to spark creativity and transform and express our indie-beauty DNA.
We believe a great brow makes a great face. Brow shaping, coloring, and tools are at the heart of SENNA. We created the first ever brow shaping stencil kit, Form-A-Brow®, that makes brows achievable by anyone in seconds. In the 70s, our SENNA Makeup & Brow Studio in California was one of the first to shape brows, teach makeup lessons, and do "event" makeup applications.
Trends - and beauty brands- come and go. We credit our 40+ years of loyal and growing followers to a heartfelt passion for pro-quality makeup, the fabulous beauty business, and the people that love to discover and express themselves through makeup. Family owned and operated, we are committed to bringing you the best of genuinely wearable colors and artistry-proven products that work every time.
EUGENIA WESTON
FOUNDER & CREATIVE DIRECTOR
Eugenia is a true innovator who has influenced the face of beauty over four decades with her advanced tools and makeup tricks.
Fascinated with faces since the age of 13 and the daughter of an eccentric Italian artist, Eugenia began to concoct her own skincare, perfumes, and makeup colors from her mother's collection of old "remedy" books. She had discovered her life's purpose.
As a passionate, award-winning, Emmy-nominated makeup artist, Eugenia worked with renowned actors, photographers, stylists, cinematographers, and legendary 'Makeup Men’. Evolving from makeup artist to entrepreneur, in 1976, Eugenia created her brand, Senna Cosmetics, a full product line of exceptional formulas and intensely pigmented makeup colors.
Her passion for brows inspired her to launch the first Senna Makeup & Brow Studio at a time when brow-shaping services were unheard of. Eugenia hand-cut customized plastic brow stencils to help her loyal clientele maintain their perfect brow shape at home. In a "eureka" moment, she realized her signature brow shapes worked for virtually everyone. So, in 1992, she created and launched the first brow-shaping tool with stencils- the Form-A-Brow® Kit. It revolutionized the brow category.
Her role as Founder and Creative Director of Senna Cosmetics prioritizes education, customer service, innovation, and authenticity. A beauty industry icon and mentor and coach to professional artists, Eugenia values the transformative power of makeup to improve lives and bring unexpected joy.
